Establishing credibility through testimonials/ Digibahn / Sun
Digibahn, is an IT services firm with a focus on textual, clusterized data searches for information emanating from non-uniform data sources. They are a VAR for Autonomy, the actual search engine capable of doing cluster searches. They asked Rothschild I Marketing Engine to do a series of case studies on the work that they were doing in installing and integrating Autonomy software into client companies’ operations. Among them were Sun Microsystems. We wrote a case study that shows how Rothschild I Marketing Engine always focuses on translating technology or innovative products into actual “business benefits." “How does this widget help me?” The article was published on the company’s web site and was used as part of their sales collateral.